Mark One is a consumer brand aiming to build desirable products that inform and inspire people to make healthier choices. The first product, Vessyl, is a cup that identifies, tracks, and aggregates the nutritional value of all beverages.
I established the company's design language to help inform design decisions and maintain consistency across multiple functions including digital, hardware, packaging and marketing.
As the company wanted to make health products more attractive and wanted tech products to feel sleek – not clunky. I created an identity that is cool, confident and clever. The symbol is a combination of a water drop and a flame: we called it the firdrop. An association to hydration and energy which reflect the brands focus on health. We wanted the brand to stand out from other tech products since friendly, white, pastel, rainbow palette was prevalent in the industry.
I wireframed, prototyped, and designed high-fidelity mockups for the site, including a teaser site before the announcement of Vessyl. After reviews and revisions, I handed final designs off to the front-end engineers who implemented it.
Early concepts for packaging explored an elevated and polished look. More importantly, unboxing pieces were intentionally staggered so that people receive each piece as needed for setup.