Pryme Vessyl is an intelligent cup that automatically tracks water consumption and hydration levels to help you stay hydrated throughout the day. The cup syncs with an app to provide insights and allow users to learn about their behavior.
Educate people about how hydration works, make tracking water intake easier and help people stay hydrated throughout the day.
At the end of the day Pryme Vessyl, although embedded with tech, needed to feel like a normal cup people were comfortable and willing to drink from. I worked closely with industrial designers to define form, color, material, finish, and UX to provide users with the most natural experience.
End of Pairing
The app serves to help users stay hydrated and keep track of their behavior over time.
The profile houses hydration stats and settings. Users can see their data for total hours in Pryme today, their daily average, and also their all-time best day. The profile also shows comparisons to similar users and a count for the number of standard plastic bottles saved by utilizing the Pryme Vessyl.
Since the company offered two products serving different purposes, the parent site had to clearly differentiate them. Pryme Vessyl focuses on hydration, so blue and white were primarily used to distinguish it from its sister. I was responsible for designing both websites including the checkout flow.
For packaging, we chose a cylinder to mimic the shape of the product inside and help it stand out on the retail shelf. I designed the outer graphics, influencer sleeves, and printed collateral inside including the setup card, lid removal sticker, and safety & warranty booklet. Influencers received a special version with a letterpressed sleeve and silver foil.
In partnership with marketing, I designed a product handbook specifically for employees working on the retail floor. The purpose of the guide is to equip employees with the knowledge needed to answer all customer inquiries.