Jacquard's conductive yarns opened up new possibilities of interaction. A large part of my job was to design an experience that would teach people when and how to communicate with their augmented clothing. Given this, onboarding played a crucial role in the experience and introduction to the platform.
The purpose of the tag is to Bluetooth connect to the jacket and provide feedback to the user. It consists of an LED indicator and a vibration motor. In early testing, subtleties in tag behaviors were difficult for users to grasp so it was important to keep the language consistent and the number of behaviors limited. In the end, we reduced the tag behaviors to a more understandable and memorable set.
We teach users where the interactive part of the jacket is by prompting them to physically touch their left cuff. Doing so shows the input from the jacket reflected on the app in real-time. This step was crucial in helping users understand how the technology works.
We collaborated with Levi's to ensure the packaging experience was cohesive with the digital one. During unboxing, users get their jacket, tag, and a printed card communicating two easy steps needed to get started. Our team user tested in San Francisco and Seattle and made improvements to the design where barriers were found.
SXSW was an exciting moment for Jacquard. It was the first time we revealed the jacket to the public to demo for themselves. Our team was onsite at the Levi’s Outpost to educate and walk visitors through the experience. I performed demos, explained jacket features, and answered questions for SXSW attendees.
Our team launched the Levi’s Commuter Trucker Jacket with Jacquard in September 2017 with partner boutiques in LA, NYC, and Boston. We were onsite to support the launch, onboard customers, and answer questions. I designed the wooden panel installation for Levi's retail store on Market St. in San Francisco showcasing the jacket and Jacquard's story.